Samsung AU7700 65-Inch UHD Smart LED TV UA65AU7000UXZN Black (2021)
- PurColor makes watching films feel almost like you're there
- It enables the TV to express a huge range of colours for optimal picture performance and an immersive viewing experience
- Powerful 4K upscaling ensures you get up to 4K resolution for the content you love
- You'll also experience more lifelike colour expressions due to its sophisticated colour mapping technology
- Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents
Add a protection planThe Samsung Group is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. As of 2020, Samsung has the 8th highest global brand value. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s, these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into five business groups - Samsung Group, Shinsegae Group, CJ Group and Hansol Group, and Joongang Group
