Samsung 43 Inch, Crystal UHD 4K, Flat Smart TV, UA43AU7700, Black

Vivid Color Precision

Fine-tuned hues bring your viewing experience to life with a vibrant, lifelike picture. PurColor technology ensures an extensive palette of colors, optimizing picture performance for an immersive cinematic journey.

Enhanced Color Clarity

Crystal Processor 4K delivers powerful upscaling, presenting content in stunning 4K resolution. Immerse yourself in lifelike shades with sophisticated color mapping technology, ensuring every detail is portrayed as intended.

Immersive Visual Realism

4K UHD resolution transcends traditional Full HD, offering four times the pixels for razor-sharp images. Dive into a world of unparalleled clarity, where even the minutest details are brought to life on screen.

Dynamic Contrast Brilliance

HDR technology expands the range of light levels, unveiling a spectrum of colors and intricate visual details, even in the darkest scenes. Witness the full depth of every frame with unparalleled clarity and contrast.

Fluid Motion Precision

Motion Xcelerator technology ensures smooth, clear motion by intelligently estimating and compensating frames. Enjoy a flawless viewing experience with enhanced picture quality and performance.

Harmonious Audio Integration

Q-Symphony orchestrates TV and soundbar speakers in perfect harmony, enveloping you in a seamless surround sound experience. Immerse yourself in rich, immersive audio without compromising on clarity or depth.

Sleek, Minimalist Design

The 3-Bezeless Design captivates with its sleek, minimalist aesthetic, drawing you into a world of pure visual excellence. Crafted with effortless elegance from every angle, it sets new standards in modern design.