Command Small Picture Hanging Strips 17202ES White Pair of 4

In the late 1980s, Karl Kreckel, a 3M scientist from Germany started building excitement over a new adhesive tape that was super strong until it was stretched. Knowing there was something there, 3M tapped Jim Bries in 1992 to lead a product development team charged with applying this groundbreaking adhesive to a problem that has troubled homeowners since the dawn of time: how to hang items on walls without nails, screws, tools, or damage. Jim and his team worked tirelessly, working to adapt the product to work on painted walls and release cleanly when stretched. Even though years of breakthroughs were made, and Jim and his team were getting things figured out, 3M shelved the project, much to the dismay of Mr. Bries and the team. He, along with key management advocates in the lab, campaigned hard to keep the project off the chopping block and succeeded in getting the project reinstated. Once the project started again, Bries and his team knew they were getting close to a market-ready product. But there was still one thing missing, a name. They needed something that would adequately convey its unparalleled strength and convenience. After much debate, the team finally came up with Command. It was perfect, making it clear to consumers that the product would not only release on Command but would also put homeowners in command of their organization and décor like never before