Joico Defy Damage Protective ShampooFor Color-Treated HairStrengthen BondsPreserve Hair ColorWith Moringa Seed OilArginine10. 1 Fl Oz.

For bond strengtheningcolor longevity with a rich, luxurious lather featuring damagepreventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: Shiny, smooth, clean strands wonderfully resilient and healthylooking. Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.