Aveda Invati Ultra Advanced Exfoliating Shampoo Rich Step 1 of 4 Reduces Hair Loss by 77% for Medium to Thick Thinning Hair Types Normal to Oily Scalp 94% Naturally Derived*, 1.7 Fl Oz

Reduce hair loss by 77%* with Aveda Invati Ultra Advanced 4-step system. Step one is Exfoliating Shampoo Rich, a nourishing shampoo for thinning hair. It gently exfoliates medium to thick thinning hair types and normal to oily scalp with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores. The babassu-derived cleansing agent is gentle and non-irritating to the scalp, the formula creates a rich, creamy lather and rinses clean. It leaves hair shiny and, when paired with our Thickening Conditioner, helps thicken strands. Follow with Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment. For fine to medium hair, try Exfoliating Shampoo and Thickening Conditioner Light. Formulated without: Animal-derived ingredients, gluten, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. *Reduction in hair loss due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-Step System of shampoo, conditioner, serum, and leave-in. **Per the ISO 16128 Standard,from plants, non-petroleum minerals, and/or water.