Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde)

Kick major brass with the #1 Permanent Toner in the US*. WELLA COLORCHARM Permanent Liquid Toners are gentle on hair and allow you to neutralize brass with up to 90% less breakage**. Discover your best blonde with our complete range of 12 warm, cool and pastel tones. Vegan and free of parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone