Madison Reed Prime For Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base For Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 ml)

Finding a great hair primer is a necessity for retaining vibrant color. Madison Reed Prime for Perfection makes the optimal base for color application, so that hair looks as fresh as the first time you colored it. Prime for Perfection removes excess color buildup of artificial pigment that causes color to look dull or too dark without affecting underlying natural hair color. Each tube contains a single application for shoulder length hair.