Wella Koleston Deluxe Zero Ammonia Permanent Hair Color, Extra Light Ash Blonde, 10/1

• Ammonia-free formulation provides a gentle, high-lift experience with maximum scalp comfort.
• Precision-crafted 10/1 pigments deliver a luminous, Extra Light Ash Blonde with cool undertones.
• Advanced oil-delivery system ensures deep pigment penetration and long-lasting color stability.
• Specialized gloss treatment seals the hair fiber to prevent fading and environmental oxidation.
• Multi-dimensional color technology creates a natural, high-clarity blonde with radiant shine.
• Lipid-enriched cream base maintains hair softness and reduces mechanical breakage during styling.
• Non-drip consistency allows for easy, professional-grade application for full coverage or touch-ups.

The formulation of Wella Koleston Deluxe Zero Ammonia 10/1 Extra Light Ash Blonde marks a significant advancement in high-lift coloration, specifically engineered for those who prioritize scalp comfort and hair integrity without compromising on pigment performance. By eliminating ammonia, this innovative cream base utilizes an advanced oil-delivery system to transport the Extra Light Ash Blonde pigments deep into the hair cortex, achieving a clean, luminous lift that feels remarkably gentle. The 10/1 tonal profile is meticulously crafted to provide a sophisticated, cool-toned finish, effectively neutralizing the pale yellow or gold undertones that often emerge during high-level lightening processes. This ammonia-free approach ensures that the hair's natural moisture balance is preserved, resulting in a fiber that remains soft, supple, and receptive to light. Each application provides a uniform, high-clarity blonde that looks exceptionally natural, offering a premium solution for achieving the lightest ash results while maintaining a healthy-looking sheen from roots to ends. The absence of harsh chemical odors transforms the coloring process into a more pleasant, sensory experience, making it an ideal choice for sensitive users seeking professional-grade aesthetic results.The integration of a specialized post-color conditioning treatment within the kit serves as a vital restorative phase, reinforcing the hair’s structural bonds and locking in the ultra-cool 10/1 pigments for extended wear. This oil-enriched treatment smooths the cuticle layer, creating a high-gloss surface that enhances the multidimensional qualities of the Extra Light Ash Blonde shade. Because the formula is designed to be variant-safe and highly stable, it provides consistent results across various hair textures, ensuring that the ash tones remain crisp and vibrant rather than turning dull or muddy over time. The creamy, non-drip consistency of the mixture allows for maximum precision during application, whether performing a global blonding service or a detailed root refinement. By combining zero-ammonia technology with high-performance lighteners, this system offers a reliable path to a bright, modern blonde that exudes luxury and health. Users can expect a significant improvement in manageability and shine, as the lipid-rich formula works to counteract the dryness typically associated with high-lift shades. This permanent colorant stands as a testament to the fact that high-impact, extra-light results can be achieved with a formula that is as caring as it is effective.