Wella Koleston Deluxe Oil Enriched Permanent Hair Color, Medium Ash Blonde 7/1

• Advanced oil-enriched cream formula ensures deep pigment saturation and 100% gray coverage.
• Expertly balanced 7/1 Medium Ash Blonde pigments effectively neutralize brassy and orange tones.
• Intense Gloss Treatment seals the cuticle to lock in cool-toned vibrancy for weeks.
• Moisture-rich conditioning agents improve hair texture and manageability during the coloring process.
• High-definition color technology delivers a natural-looking, multidimensional matte blonde finish.
• Protective lipid barrier reduces fiber friction and enhances light reflection for brilliant shine.
• Precision-viscosity cream base allows for a clean, non-drip application with professional results.

Wella Koleston Deluxe 7/1 Medium Ash Blonde provides a professional-grade, salon-quality transformation designed for those seeking a cool-toned finish without the harshness of traditional chemicals. This premium permanent color system is engineered with a 0% ammonia formula, ensuring a gentle application process that respects the hair's natural integrity while delivering 100% grey coverage. The advanced oil-enriched technology works to provide deep pigment penetration, maintaining a high-shine finish that resists fading for up to 8 weeks. Whether you are looking to neutralize unwanted warm brassy tones or desire a refreshed, elegant ash-blonde look, this kit provides the precision needed for uniform results from root to tip. The inclusion of a dedicated pre-coloring treatment further primes the hair, creating an even canvas that allows the medium ash pigments to develop with maximum clarity and vibrancy, resulting in a look that is both visibly rejuvenated and timeless.The Koleston Deluxe system focuses on total hair rejuvenation through a comprehensive three-step care routine designed to restore and protect. The post-color moisturizing treatment is infused with a powerful blend of Hyaluronic Acid and AHA, which work in tandem to deeply hydrate and resurface the hair cuticle after the coloring process. This intensive conditioning step is vital for locking in the color and ensuring that the hair remains soft, manageable, and visibly healthy. By restoring the hair's natural moisture balance, the treatment provides a luminous glow that enhances the multidimensional ash tones of the 7/1 shade. This holistic approach to hair color means you no longer have to choose between bold pigment and healthy hair. Experience the confidence of a perfectly balanced medium ash blonde that feels as good as it looks, featuring a formula that provides long-lasting brilliance and a revitalized texture that stands the test of time.