Poco has officially unveiled the new Poco F7, positioning it as a strong contender in the value flagship segment—right where it belongs. As the successor to the widely praised F6, the F7 stays true to Poco's playbook: delivering blazing performance and sleek design without the flagship price tag.

The Poco F7 stands out with its bold design and snappy chipset but is bogged down by some minor bugs. But does that stop it from being the best mid-range phone of the year? Here's what I think.

The Poco F7 provides unusually speedy performance for a sub-£400 phone, not to mention excellent build quality and superb stamina. However, its software continues to underwhelm, and the camera doesn’t offer anything to get excited about.

At a starting price of Rs. 31,999, the POCO F7 is another value-for-money offering from POCO, making it an unbeatable performer for the price. There are upgrades in the SoC, battery, build quality and the waterproof ratings has also improved.

If you value performance and speed above all else, the Poco F7 is the phone for you. Despite its affordable price tag, it offers great performance, multi-day battery life and a more eye-catching design than other models in the F7 family.

The Poco F7 should be a vanilla mid-ranger. But the very welcome reality is that things are quite different in Poco land

POCO

The Poco F7 delivers a flagship-level gaming experience at a fraction of the cost. It has a gorgeous screen, premium look and feel, massive battery and speedy charging. The cameras are good, but without a telephoto camera, the system is more limited than some of its competition.