Apple MacBook Pro Laptop With 14-Inch Display Apple M4 Pro Chip Processor 24GB RAM 512GB SSD Silver

MacBook Pro features the most advanced line-up of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, faster unified memory, enhanced machine learning accelerators — the M4 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation fly.

Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimises fast on-chip memory to dramatically increase average GPU utilisation — driving a huge performance boost for the most demanding pro apps and games.

Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With ground-breaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Writing Tools can proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with ground-breaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50% in just 30 minutes. All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop.

Tens of thousands of apps are optimised to unlock the full capabilities of macOS — from your go-to productivity apps to your favourite games and hardest-working pro apps. And with the M4 family of chips, these apps just soar.

Copy text, images, photos and videos on your iPhone and paste to your Mac — or vice versa. Wirelessly share photos, large files and more between your iPhone, your Mac and other nearby Apple devices. No Wi-Fi network required.

Go from the sunniest terrace to the darkest studio with more ease than ever. The eye-popping Liquid Retina XDR display offers 1,600 nits peak HDR brightness and now provides up to 1,000 nits of brightness for SDR content in bright light so you can see what’s on your screen more clearly outside. In low-light situations, it dims to 1 nit so you can work comfortably in darker spaces. Nano-texture display. Choose this option to reduce glare and reflections in bright spaces — whether inside or out — while maintaining an excellent viewing experience.

The 12MP Center Stage camera helps you look sharp in any light. Together with the advanced mics and speakers, it lets you take charge of the meeting from afar. Two pairs of force-cancelling woofers with two tweeters fill the room with bold, bass-rich sound. And Spatial Audio with support for Dolby Atmos creates an immersive sound experience.

MacBook Pro packs an array of ports for connecting high-speed peripherals, driving high-resolution displays or directly offloading SDXC cards. Models with the M4 Pro and M4 Max chips now include Thunderbolt 5, which offers transfer speeds of up to 120 Gbps. MacBook Pro also supports both Wi-Fi 6E and Bluetooth 5.3 to connect to the internet and your wireless devices.

Security starts with Apple silicon and extends to the macOS architecture. This deep integration of hardware and software along with automatic software updates helps keep MacBook Pro stable and protected for the long term. The security architecture also powers features such as Touch ID, Find My and advanced defences that protect against viruses and malware.