Rimmel London Lasting Mega Matte Liquid Lip Colour, 930 Ruby Passion

• Advanced 16-hour long-wear formula provides a transfer-proof, life-proof matte finish that resists smudging and dining.
• Infused with Squalane and Coconut Oil to provide continuous hydration and maintain a soft, supple lip texture.
• The 930 Ruby Passion shade delivers a deep, saturated crimson red with high-density pigments for a bold aesthetic.
• Innovative ultra-flexible polymer technology ensures a "second-skin" feel that prevents the color from cracking or flaking.
• Precision-engineered applicator enables effortless contouring and expert definition of the lip line with surgical accuracy.
• Vegan and lightweight liquid-to-matte composition provides a breathable, non-sticky wear throughout the day and night.

The Rimmel London Lasting Mega Matte Liquid Lip Colour in the shade 930 Ruby Passion is an industrial-strength liquid lacquer engineered for those who demand the ultimate in color saturated drama and long-wear performance. This formula is powered by mega-matte technology, which delivers an ultra-high-definition, non-reflective finish that remains vibrant and structurally sound for up to 16 hours. 930 Ruby Passion is a masterfully curated, deep jewel-toned crimson red that serves as a high-octane statement shade, providing full-coverage opacity in a single, effortless swipe. Upon deployment, the liquid transitions into a flexible, ultra-thin film that anchors to the lip tissue, offering a transfer-proof and kiss-proof barrier that defies the rigors of an active lifestyle.To ensure professional-grade comfort during extended wear, the formula is infused with a moisturizing blend of Squalane and Coconut Oil. These premium emollients work in synergy to maintain the lips' natural hydration, effectively neutralizing the parched or "shrink-wrap" sensation often associated with 16-hour matte formulas. The innovative polymers are designed to be weightless and breathable, ensuring the intense ruby pigment moves in harmony with facial expressions without cracking or flaking. The specialized precision-tip applicator is an architectural highlight, featuring a soft, pointed edge for surgical accuracy when defining the Cupid's bow and a wide reservoir to hold the optimal volume of product. The result is an editorial-ready, velvet-matte look that combines the visual impact of a high-fashion stain with the cushioned comfort of a luxury treatment.