Rimmel London Lasting Mega Matte Liquid Lip Colour, 709 Strapless

• Advanced 16-hour long-wear formula provides a transfer-proof, life-proof matte finish that resists smudging and dining.
• Infused with Squalane and Coconut Oil to provide continuous hydration and maintain a soft, supple lip texture.
• The 709 Strapless shade delivers a sophisticated mauve-nude hue with neutral pigments for a natural, polished look.
• Innovative mega-flexible pigment technology ensures a "second-skin" feel that prevents the color from cracking or flaking.
• Precision drip-tip applicator enables effortless contouring and expert definition of the lip line with surgical accuracy.
• 100% Vegan and lightweight liquid-to-matte composition provides a breathable, non-sticky wear throughout the day.

The Rimmel London Lasting Mega Matte Liquid Lip Colour in the shade 709 Strapless is a high-performance cosmetic engineered for those who demand a high-impact, ultra-matte finish with superior longevity. This formula is powered by specialized mega-flexible pigments that melt onto the lip tissue, creating a saturated, non-reflective finish that stays vibrant for up to 16 hours. 709 Strapless is a masterfully calibrated, soft mauve-nude with neutral undertones—a versatile "my lips but better" (MLBB) shade designed to offer a sophisticated, modern aesthetic that complements a wide variety of skin tones, particularly those with neutral or cool leanings.To ensure the intense matte coverage doesn't sacrifice lip health, the formula is infused with a moisturizing blend of Squalane and Coconut Oil. These lip-loving emollients provide immediate hydration, effectively countering the "tight" or parched sensation often associated with industrial-strength mattes. The innovative polymers ensure the film remains flexible, moving in harmony with your smile to prevent caking, flaking, or cracking throughout the day. The specialized drip-tip applicator is an architectural highlight, featuring a pointed edge for surgical accuracy and a reservoir to hold the optimal volume of product for uniform, one-stroke coverage. The result is a professional-grade, editorial look that is vegan, kiss-proof, and waterproof, maintaining its polished appearance from initial application through evening events.