Max Factor Colour Elixir Soft Matte Liquid Lipstick, 030 Crushed Ruby

• Advanced Color Protect technology delivers up to 8 hours of high-intensity wear that resists fading and oxidation.
• The 240 Undressed shade offers a sophisticated neutral beige-peach hue with a rich, opaque satin finish.
• Infused with moisture-rich conditioners to ensure a soft, supple lip texture and prevent the pigment from drying out.
• Lightweight, smooth-glide formula provides even color distribution without tugging at delicate lip tissue.
• Ergonomic bullet architecture enables precise contouring of the lip line for a professional, high-definition result.
• Smudge-resistant and life-proof consistency maintains its color depth and structural integrity throughout the day.

The Rimmel London Lasting Finish Lipstick in the shade 240 Undressed is a quintessential nude essential, engineered to provide a sophisticated, creamy finish with professional-grade durability. This formula features proprietary Color Protect technology, which ensures the pigment remains vibrant and structurally sound for up to eight hours. Shade 240 Undressed is a masterfully balanced neutral beige with subtle peach undertones, specifically curated to provide a "my lips but better" aesthetic that complements a wide range of warm and neutral skin tones. The high-density pigment matrix ensures full-coverage, opaque results in a single, smooth application, bypassing the streakiness often associated with lighter nude shades.Designed for all-day wearability, the formula is infused with skin-conditioning emollients that protect the lips' moisture barrier. The lightweight, buttery texture glides across the lips without tugging or settling into fine lines, maintaining a polished satin finish that feels cushioned and comfortable. The ergonomic bullet design allows for precise definition of the Cupid's bow and corners, providing a sharp perimeter that resists feathering. By combining the ease of a daily balm with the high-impact color of a professional lipstick, 240 Undressed offers a reliable, low-maintenance solution for a refined, natural look that transitions effortlessly from day to night.

Store in a cool and dry place.