Samsung 98-Inch 4K Ultra HD, Smart QLED TV, QA98LS03HEUXZN, Black

Samsung 4K Ultra HD Smart QLED TV combines advanced display technology, intelligent processing and an elegant frame-inspired design to create a premium entertainment experience that blends naturally into contemporary living spaces. Its QLED display uses Quantum Dot technology to produce vivid, expressive colours, while 4K Ultra HD resolution delivers impressive detail and clarity across compatible movies, television programmes, sports, streaming content and other entertainment. Glare Free technology helps reduce distracting reflections from surrounding light, supporting clearer and more comfortable viewing across different room conditions. Intelligent picture processing optimises compatible content and supports 4K AI Upscaling, enhancing lower-resolution sources toward a more detailed presentation. HDR technology improves contrast and tonal range to reveal greater detail across bright highlights and darker scenes, while advanced depth and contrast enhancement contribute to a more dimensional viewing experience. Beyond conventional television viewing, Art Mode transforms the screen into a sophisticated digital canvas, allowing curated artwork and personal photographs to complement the surrounding décor when entertainment is not being watched. Brightness and Motion Sensors intelligently respond to changing room conditions to support the artwork experience, while the streamlined frame-style construction gives the television an elegant visual presence whether it is displaying entertainment or decorative imagery.

Designed to balance cinematic entertainment, gaming and connected functionality, Samsung 4K Ultra HD Smart QLED TV provides a versatile platform for everyday viewing. High-refresh-rate motion technology with variable refresh rate support helps compatible fast-moving entertainment and games appear smoother and more responsive, while dedicated gaming features provide convenient optimisation for supported consoles and connected devices. Dolby Atmos enhances the listening experience with multidimensional sound, complemented by Object Tracking Sound Lite, which helps create a greater sense of movement by coordinating audio with on-screen action. Adaptive sound technology intelligently optimises audio according to the content being played, while Q-Symphony enables compatible Samsung audio equipment to work together with the television speakers for a coordinated listening experience. The Tizen Smart TV platform provides convenient access to compatible entertainment services, connected features and smart functionality, while SmartThings integration helps bring compatible connected devices together within the home ecosystem. Mobile connectivity and casting capabilities further simplify sharing supported content from personal devices. Combining detailed QLED picture quality, intelligent optimisation, immersive audio, connected entertainment and an art-inspired aesthetic, this television provides a versatile centerpiece that transitions naturally between movie nights, everyday streaming, responsive gaming and decorative art display.