Bold Waterproof Eyeliner White White White

Barry M Cosmetics was created in 1982, in London, Great Britain, by Barry Mero.

In the early 80's Barry had a number of retail outlets in London selling beauty and cosmetic products. The fashion was for dramatic, outrageous make-up, however, he found that no one was producing the exciting and vivid colors that his customers really wanted. So, in June 1982, he created the Barry M Cosmetics range.

Barry M soon became a cult name in the field of color cosmetics. Back in those days, if you were a new romantic, a punk or goth, the chances are you would have been using Barry M to make your fashion statement!

Now, many years' later Barry M is now the Britain's leading color cosmetics brand - other big beauty companies may claim to be British but, in fact, very few of them really are!

That's important because, when it comes to having a British heritage and a British eye for color and style, we're proud to be True Brits. And we're proud to offer our customers a unique mix of high quality, cruelty-free, on trend products at affordable prices.