Ion Permanent Brights Creme Hair Color Red Red

ion Permanent Color ion Color Brilliance Permanent Crème Hair Color has an impressive palette of luxurious shades. ion hair color science relies on the power of micro-pigmentation- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Unlock your hair’s true potential with cutting-edge, salon-quality color you can do at home. Why You Will Love It Extensive shade range with beautiful brunettes, cool blondes, rich reds & more Vegan & cruelty free State-of-the-art European formula Penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. Gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Formulas are PPD free and enriched with hyaluronic acid, argan oil, pequi oil & botanicals to nourish and strengthen hair from within.