Hawkins and Brimble Water Pomade with Wheat Peptides, 100g

• Water-based pomade provides natural hold for polished hair styling
• Wheat Peptides help nourish and condition the hair
• Suitable for creating smart, sharp, sleek and slick hairstyles
• Can be worked through either damp or dry hair
• Helps add definition while maintaining a naturally styled appearance
• Features the distinctive Elemi & Ginseng signature fragrance
• Free from parabens, colourants, SLS/SLES and mineral oils

Hawkins & Brimble Water Pomade is a versatile water-based hair styling product created for men who prefer smart, sharp hairstyles with a sleek and polished appearance. Designed for use on both damp and dry hair, the pomade provides a natural hold that helps shape and define the hair while keeping the finished style looking controlled and well groomed. Its water-based format makes it suitable for a range of everyday looks, whether the aim is to create a slicked-back style, add definition to shorter hair or achieve a more structured finish. A key ingredient is Hydrolysed Wheat Protein, also described by the brand as Wheat Peptides, which helps nourish the hair and supports a fuller, more manageable appearance. Hawkins & Brimble states that this ingredient helps improve the hair's ability to receive and retain moisture while contributing to reduced frizz and tangling. The formula also contains Glycerin and styling agents such as PVP, providing a practical combination for shaping the hair as part of a regular grooming routine. Application is straightforward: a small amount can be worked between the fingers, distributed through damp or dry hair and shaped into the desired style.Hawkins & Brimble Water Pomade also carries the brand's distinctive Elemi & Ginseng fragrance, giving styled hair a refined aromatic finish. The fragrance combines opening notes of Coffee, Elemi and Rose with Lavender, Geranium and Patchouli at its heart, followed by a base of Musk, Amber and Vanilla. The brand describes the pomade as particularly suitable for achieving sleek and slick looks while retaining a natural hold, making it adaptable to both carefully structured and more relaxed hairstyles. Its formulation includes Hydrolyzed Wheat Protein alongside ingredients such as Glycerin and PEG-7 Glyceryl Cocoate, while the brand states that the product is made in the UK and formulated without parabens, colourants, SLS/SLES or mineral oils. The water-based styling format makes the product convenient for men looking to incorporate definition and control into their everyday hair routine without relying on a clay-based matt finish. The product information advises avoiding contact with the eyes and rinsing immediately with water if accidental contact occurs. Combining flexible damp-or-dry application, natural hold, Wheat Peptides and a signature fragrance, Hawkins & Brimble Water Pomade provides a straightforward styling option for creating neat, defined and polished hairstyles.