Aveeno Living Color Condition 105Oz MediumThick

Active NaturalsLupine BotanicalsGentle Anti-Fade System for Long-Lasting Color BrillianceKeep you color truer longer-naturally. With just one wash instantly reveal your vibrant shine with this rich-lathering shampoo. Our exclusive Active Naturals® anti-fade system features color-fortifying lupine botanical, scientifically shown to seal the cuticle, helping to lock in color for long-lasting, healthy brilliance.Scientifically shown to protect your hair to help extend the life of your color*. Infuses fade resistant moisture and reduces breakage for soft, manageable hair.Developed by our expert team of scientists and a stylist, our Active Naturals® formula harnesses the power of nature and science for beautiful, long-lasting color brilliance-Guaranteed.Dermatologist Recommended for over 60 years.Recycle because it matters.Made in Canada