Earth Choice is a brand under the umbrella of Australian-owned Nature's Organics, a home and beauty company whose products are all Australian made. The brand can be widely found at major supermarkets and many other local retailers, as it quickly took off when it introduced affordable, effective eco-friendly cleaners and toiletries onto the Australian mass market.The entire Earth Choice product range is vegan friendly, using only plant and mineral based ingredients. Earth Choice is accredited as cruelty free by CCF (Choose Cruelty Free), Australia's peak body for the certifying products and their source ingredients as completely free from animal testing. That means you can be assured that there is no animal suffering involved in Earth Choice products.Earth Choice laundry products are also grey water and septic system safe, meaning that you don't need to worry about whether your washing habits are polluting our waterways. If your home runs on a septic system, the laundry runoff when using Earth Choice will be completely compatible and safe, as will your garden if you want to reuse the greywater on your lawn and flower bed. All Earth Choice laundry products are suitable for both top and front loader washing machines.