Frico Maasdam Sliced Cheese 150g

Keep refrigerated 2°C-6°C

Our cheese making story dates back in Holland, in 1898, when six dairy factories united into “Foundation of Friesian Cooperative Dairy Export Association”. Their first export was butter, followed by a selection of top quality cheeses.What started as a cooperative of dairy farmers, remained unchanged until now. The farmers are the owners of the company, now called Royal FrieslandCampina, they are the suppliers of fresh milk, and the beating heart of everything that we do.The first Frico cheese was born in 1898. A long history full of taste and memorable moments made Frico what it is today: cheese made with all the love and passion, just like all those years ago!The 1930's were a difficult period for the whole world. But the economic depression actually motivated the Cooperative to rebrand and adapt its positioning. By joining the first syllables of “Friesian” and “Cooperation”, the Frico brand was born and new horizons were explored in international markets. By 1936 Frico had successfully structured a network of 160 trade partners with divisions in 62 countries.In 1931, a trade house started importing Frico cheese and butter in Japan, making the Frico mouse symbol a household emblem. The historical connection with Holland led to the building of a Dutch theme park called “House Ten Bosch” with typical Dutch features, such as windmills and a Friesian cheese farm. The theme park cheese shop drew so much attention that it developed into a successful sales point for Frico cheeses in Japan!